Product Engineering, Re-Enginnring
Product Engineering & Re-Engineering
While Product Consulting lays the foundational strategy for the development of the product or solution, the actual Product Engineering is what manifests these into a tangible, real-world offering. Product engineering starts with ideation and consulting and is a comprehensive function that involves multiple phases that culminates into the single product offering.
The phases of Product Engineering include-
Product evolution management and Market alignment
By definition, product re-engineering study, capture and modification of the internal mechanisms or functionality of an existing system or product in order to reconstitute it in a new form with new features, often to take advantage of newly emerged technologies without major change to the inherent functionality or purpose of the system. Product Re-Engineering is predominantly modification of a product to accommodate changes in market trends and align the product to cater to better to the expectations of the market by adding new functionalities or leveraging latest technology platforms.
Successful product re-engineering needs to have multiple considerations beginning with a thorough, in-depth knowledge of the current product and a comprehensive understanding of the proposed re-engineered solution. In addition to this, it is imperative that the integration of the re-engineered solution is seamless and doesn’t have any adverse effects whatsoever on the existing users or the business itself.
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The process of product re-engineering is quite similar to product engineering except that in this case, there is an existing product and the re-engineered solution needs to be carefully crafted such that it not only serves the existing user base better but is also poised to expand the market share of the product.
Product Customization essentially constitutes adding or modifying existing functionalities of a product to create more value. An example of this will be, Whatsapp that started out as a simple, easy to use messaging application. It remains the same till date despite the enormous user base. They brought about customizations to the product such as end-to-end encryption to ensure only the sender and receiver can see the chats. Something like this goes a long way in instilling trust and faith in the product among the users.
ITWIX, having served customers across the world and having been a part of many successful product journeys, has gone from strength-to-strength in terms of product engineering, product re-engineering or customization. Be it taking up a new project from scratch and handling it end-to-end, or coming on board to re-engineer or even customize an existing offering to make it more effective and adapt it to the changing market trends, ITWIX has been there, done that by virtue of having a technically strong and competent team with the ability to identify and leverage the right technology platforms to engineer the appropriate solution.
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