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Digital Trasformation




Digital Product Life Cycle

Given the age we are in, for a product or solution not being digital is equivalent to existing in the ice age. With the advent of digitization, nothing that exists in silos is sustainable. Connectivity is now the norm and even someone on the moon with an internet connection becomes a prospective customer to any business. Simply put, this evolution of the format of representation of information from paper to paperless forming a network of virtual data-sets that become inputs to complex algorithms leading to more accurate decision making lays the foundation of digital transformation. Digital Transformation of a product or a productised service is a very methodical process that follows the streamlined progression of-

  • Identifying the Problem

  • Defining the Need & dependencies

  • Creating Functional Requirements

  • Building an MVP (Proof of Concept)

  • Creating User Centric Designs with latest concepts like design thinking

  • Product Development

  • Product Launch

  • Product Support

Agile Development Methodology tightly knits these individual components together for faster execution without compromising on quality & timelines embracing customer feedback.

A simple example of digital transformation is digitally ‘intellifying’ data using analytics that is otherwise just another piece for information that no one gives a second thought to. Consider this example for instance- Statistics confirm that 60% of people who went to a certain coffee shop also bought greetings cards from the gift shop next door. By any stretch of imagination, it is difficult to establish a connection between coffee & greeting cards. But armed with this data the coffee shop got a small section built for greeting cards within their store that substantially increased the footfall. They may have had the budget but were not able to read data and identify the trend.

how we can help

This is particularly important for those companies that have a lot of their employees on the field as Enterprise Mobility has, for all intents and purposes, given wings to a business that is now no longer bound to an ambit. An example of this is Merck which is a $44 Billion pharmaceutical giant that not just initiated mobility within its sales team but went all out and mobile-enabled the entire enterprise by building a company-wide mobile network.

ITWIX, through its years of experience, has gained strong domain expertise in enterprise mobility right from ideating to architecting & integrating the mobile system with the existing enterprise platform thereby forming a seamless synergy and building an ecosystem that’s not just completely secure but also extremely robust, adaptable & scalable to the growing demands of the organization. Through our mobility suite of offerings, ITWIX helps its customers with

  • Enterprise Mobility solutions

  • Mobility Consulting services

  • Native & Hybrid application development

  • Mobile website solutions

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